Role of Media and Telecommunication on Behavioural Patterns among School Going Children of Selected Educational Institutes of Pune, Maharashtra, India
Shreenath K Kulkarni, Punam Tambatkar-Salian, Mukta Khanwalkar-Kulkarni
INTRODUCTION: Media experiences have become an integral part of the weave of everyday life. It is difficult to think of any area not included in the media embrace. In both the public and the private sphere, we are consumed by a flood of images and sounds which carry insistent and powerful messages. It is not always easy to provide clear, consistent structure for children, but providing it often helps keep the children safe and grows to be responsible adults. The communication theories suggest that heavy exposure to consistent and recurrent messages on television and the internet at a young age adversely affect the mental development of the child.2 OBJECTIVES OF THE STUDY: To assess the exposure level of media and telecommunication in school going children. To determine the impact of media and telecommunication on behavioral patterns of school going children. To determine the relationship between behavioral patÂ¬terns of school going children and selected demographic variables. RESEARCH DESIGN: The present study is a descriptive study, using stratified random sampling technique. The population comprised of male and female students in the age group of 9 to 14 years studying from 5th to 9th standards. A total number of students from each division of the selected educational insti-tutes was 785, 634, and 630, respectively. From each class 12 students were selected under the study. So the total number of students selected under the study from each school was 60 that comprised of 180 schools going children, being the target population. The stratification is done on the basis of class-wise distribution from 5th to 9th standards. RESULT: The result shows that there is a highly significant relationship between the impact of media and telecommuniÂ¬cation on behavioral pattern of the school going children. The moderate (43.22) impact of television and internet use is been analyzed. There is a highly significant relationship between the medium of education and pocket money obtained by school going children. The calculated value is greater than the table value. The standard 9th is the most affected class (61.25%) with the use of television and internet followed by standard 8th (61%). A fair amount of deviations are seen in standard 7th (57.88%), standard 6th (54.29%) and standard 5th (53.07%). CONCLUSION: Therefore it can be concluded that there is a mild impact of television and internet surfing on the behavioral pattern of school going children. The results obtained are highly significant showing a change in the behavior of the children. Exposure and use are significantly higher in the 8th and 9th standard students followed by the other standards.
Behavioural pattern, Selected educational institute, School going children, Telecommunication and media